Jeeves has been a fan of Levi’s jeans since the 1970’s, especially the American made selvedge, 501’s. Having recently purchased a few pair in the shrink-to-fit variety, hearing that Cone Denim White Oak plant in Greensboro, N.C. was closed on 31 December 2017 (https://www NULL.heddels NULL.com/2017/10/cone-mills-close-white-oak-plant-last-american-selvedge-denim-mill/), our heart was heavy.

The White Oak plant was the last selvedge denim mill remaining in the United States and had been in continuous operation since 1905. The reason cited for the closing of White Oak, was customers wanted cheaper fabric from overseas.

Jeeves can attest to the quality of White Oak denim, as 501’s can last ten years or longer depending on the amount of wear by the user. Lightweight, inexpensive denim will last a fraction of that time.

The 501 jean is an iconic example of American design and craftsmanship; and the fabric made at the White Oak plant made 501’s what they were.

It is unfortunate that consumers value price over quality, because having fewer garments that last, is truly better than having more that fall apart in six months. If you are a fan of USA made 501’s, Jeeves suggests that you buy them before they are gone.

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