I attended a Luxury Marketing Council social event last evening at Apotheke (http://www NULL.apothekebar NULL.com/) in NYC on Doyers Street. Interesting place, great look.  A chemistry laboratory of cocktails.

As the evening wound on and the space become more crowed the inevitability of a spill became more pronounced. Fruity cocktails in shades of red seemed to be the libation of choice.

At once a drink in hand leaped as a young lady serving (quite hip in a macrame shawl and matching headband) jostled the gentleman standing a few feet away.

A splash of red appeared on his silk tie under the dim lights of a bar. I saw him reach for his white pocket square to take care of the stain.

He asked for a glass of water, a corner of the pocket square was moistened to do battle. I intervened as his hand was poised to rub.

I replaced my business card with his pocket square as I stopped him before he could do damage to his tie, which turned out to be Hermes. My bespoke English garment care firm, Jeeves of Belgravia (http://www NULL.Jeevesny NULL.com) would take on the task. Who better? As our London locations keep the future King of England spotless.

The Dry Cleaner’s (http://twitter NULL.com/thedrycleaner) advice; never rub a stain or add water to a garment that can’t be put into a washing machine. I have seen too many beautiful garments ruined by rubbing, club soda, water, salt, baby powder and hairspray. All “wives tales” to remove stains on the go.

If anything at all, just blot, and gently I might add.

If it’s washable go ahead and put in the machine sooner rather than later. If dry cleanable bring in and tell the person at the counter what the stain might be.

Last night’s tie? My driver is picking it up from my “new client” today.

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