“Pure as the driven snow.”

“So white it almost glows.”

Owning white in your wardrobe can sometimes be a challenge. White does not hide stains and sometimes does not stay that way forever.

In nature the thread given from the silk worm is not florescent nor is the off-white cotton puff which becomes a crisp cotton top.

Garment makers coax, tease and eventually dye these fibers to become brilliantly white.  Dye, just like the indigo which makes blue jeans blue is used to make off white fibers white.

At the counter clients holding garments cleaned by lesser dry cleaning shops all complain of whites that are now gray. But how?

Other cleaners don’t keep their cleaning solution clean, it is reused until it as dark as a Cuba Libre. Imagine taking a bath in water that ten people have used before you. It’s an easy way to save money.

There is a reason why better quality dry cleaning costs more, your whites should stay, well, white.

Over time as your white garment reaches middle-age, you may notice that the brilliance has faded. The natural break down of the dyes used to make white, brilliant white is starting to occur.

Your white garment is just trying to go back to how it started, not brilliant any more, but older and maybe just a bit wiser. Like the person who wears it so well.

If your whites are coming back from your cleaner less than white, bring them to me. I will be able to help.

My shops are Jeeves of Belgravia and Cameo Cleaners in NYC and Arthur Copeland on LI.

Thanks for listening.

(https://www NULL.addtoany NULL.com/share)