Memorial Day signals the start of the summer wardrobe season. By now the soft wools and cashmere have been stored for the season.

While pastels and linens may dominate, there is nothing like crisp white to off-set the bronzing effects of the sun.

When soiled your whites will need attention. Sent to the dry cleaner they should remain well, white. Too often whites do not remain white after a “cleaning”. Why?

Not to get overly technical, but the solution used in dry cleaning must remain clean.  At our shop anything less than “gin” clear is not acceptable.

After every load of dry cleaning the cleaning solution must be filtered and distilled. Why do I sound like a Scotch ad?

Dry cleaners looking to cut costs can easily skip this step as it is costly to distill after every load.

After just one use without distillation the dry cleaning solution can take on the color of iced tea. Anything white cleaned in dirty dry cleaning solution will come out “gray”. (Imagine taking a bath in water used by 10 people before you. Yuck.)

Cheap dry cleaning is not the bargain you think you may be getting. A dry cleaner who “cuts corners” will eventually harm your wardrobe; and that is not saving money, it’s wasting money.

As in everything in life, you get what you pay for. If you want your whites to stay “white”, find a great dry cleaner.

Thanks for listening. Jerry Pozniak

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